Even before your business takes off – you must advertise it. It is an essential factor because, in a way, you’re playing a game of psychology by imprinting your company in people’s brains.
There are different forms of advertisements, such as:
- Television ads (commercials)
- Printed advertisements (banners, posters, newspapers, and even commercials printed on buses can be promoted. The best place to present your advertisements are in malls and similar settings where people tend to gather.)
- Radio advertising
- Social media (perhaps the most powerful form of advertising as of to date, as many bloggers and influencers promote services and products daily to their followers.)
The way your company is presented should be fresh and unique. It should not be something that has been done over and over which fails to bring any type of curiosity to the viewer’s eye.
Find a way to execute an advertisement that even when seen without the company’s logo/name, it can automatically be linked to it. Almost as a reflex, or a slogan.
You must know what sphere you are stepping into and what pedestal you are standing on. The business industry is the fastest-changing and expanding industry to date, which means that you must be refreshed with new knowledge when something new takes place in this specter.
Knowing what is in the market and what is missing can help generate an idea of what your potential new business can service. You must be well aware of the industry because, in this era, everything is considered “fast”, i.e. fast fashion, fast trends, fast products. These do not have a long shelf life and institutions that service this either end up bankrupt or fail to meet their business plan standards.
Approach things with a 3rd eye. Discuss your research with your peers and team members and brainstorm what is an astute product or service to implement in your organization which can not only give you long-term success, but also stability.