It is important to know what your business will be composed of. Identifying the elements that make up your company, you should choose the branding strategies that are most suitable for your company. This will become one of the important factors which will additionally have impact on your target audience.
1. Designing and Logo
Having a professional graphic designer under your hand will be one of the greatest tools you will ever invest in. A designer creates the entire canvas for your business image. It is important to leave a good impression/impact with your logo and branding because this is what your clients will tie to your business. Everything from colors to slogans are playing a massive role on how your company will be presented.
Colors have been used to leave specific & psychological impressions on the human mind. It can be from what they see (colors) to what they hear (slogans). Different colors bring out different emotions in people. Certain companies manipulate and use this to spark a certain response or sensation. For example:
Blue – a color that is used to represent governments and royalty. It shows trustworthiness, professionalism, dignity, class. An example of this would be the logo for ‘The Boeing Company’, which is the worlds biggest commercial aircraft manufacturer.
Red – the most powerful color. It captures the attention of those who look at it, additionally, sparking their interest. An example for this would be ‘Red Cross’. The red color represents the humanitarianism aspect of their organization.
Green – is on the same plane with humility and calmness. It makes the audience looking at it feel at peace. A great example of this would be ‘Starbucks’ – a company which offers different types of seasonal drinks. The serenity occurs when a customer takes a sip of their drink before returning to their hectic and busy day.
Yellow – this represents optimism, happiness and youth. It can have an effect on the mood of the audience. A niche example of this is the ‘McDonald’s’ symbol, which brews excitement in young children, thus, brightening their spirit.
When it comes to branding, simplicity is key. Studies have show that over 95% of top businesses use 1-2 colors only, which in addition, creates clarity. The less complex a logo is, the easier people will remember it.
There are a few reasons as to why having a good logo is crucial. The most important one is this is how you will leave a lasting impression on a consumers mind. Your logo will be how your brand will be identified and remembered. The second most important reason is that this will gain the attraction of your target audience.
The message that your logo send out illustrates the value of your company. Which is why it is important to take time when it comes to the creation of your logo. Presentation is everything, and if your image presents an astute & reliable business company, the clientele list will soon follow up.
When consumers come across your brand image, their interest will be sparked and they will be tempted to see what your company is about. Once they inquire and get in touch with the business, your sales and revenue will go up. Depending on how well your marketing strategies work – brand image will be one of the top ways your company will expand not only financially, but economically as well. It allows your customers and clients to know what to expect from your company.
3. Building Reputation
Branding is important to all types of business because it is how a business gets recognition and becomes identified to the consumers. It goes way beyond a logo or graphic element. Remember: a strong brand creates customer loyalty. That is why having a good business image makes your company stand out. If your logo and brand are made well, it automatically hints that your business is professional Once people start affiliating your logo with the services you provide, it will set a serious and strategic tone. In the business industry, having a unique business is hard to start/come by as so many people are implementing their ideas into strategies and creating start-up businesses one after another. This is why it’s important to have a next level business image established. It gives credibility, thus, more customers are likely to confide in your services than a competitors. Even if you’re an entrepreneur and your business is only a few years old, chances of you generating a desirable revenue will be high.
4. Saving Money
Unless you personally decide to change your brand image or update it, you do not need to put any more expenses towards things such as logos as they are a one-time investment. This is particularly a big advantage to newcomers who are not financially in a situation which allows them to constantly put money toward branding.
5. It Develops and Advances the Company
You most likely are more confident with a brand under your belt than none at all. Some of the most successful organizations and businesses have gained their power through a firm image brand. For example, nearly 94% of the world’s population knows the logo for Coca-Cola. No reading or researching is required. It has reached that success through its uniqueness. No logo or slogan is similar, so it makes it easier for it to be distinguished from other companies (especially competitors, such as Pepsi). Their market is enhanced drastically.
Think of all this like a garden. The more you nurture, care after it and water it, the more it’ll grow. The same concept can be used here. The more active your image is in different media platforms such as Facebook/Instagram or magazines/newspapers, the more notoriety you will receive as an organization. This is especially crucial for those who are just starting with a strategic branding plan of what their company will represent, and how it will stay relative. Use this as a blueprint for marketing. Know where you can put your company on the map and give it a pedestal for future investors to stand on.