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Service Descriptions


A good business plan lays out what you want to do
 
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A better plan details how you will do it
 
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A great plan explains why


Probusinessplans advises growing companies and start-up ventures. Principal activities include developing business plans and financial projections, performing market analysis, editing content, developing marketing and sales programs, and advising on commercialization of technology.

The goal in every business plan development project is to: "Provide the client with a plan that is a true reflection of the company's resources and its optimal future potential." Full business plans seek to answer these three questions:

  • Given the available information, is the business feasible?
  • Does the business as executed to date represent an opportunity?
  • How do you plan to maximize this opportunity?

Business plans essentially try to capture the essence of the business and its potential, and have a variety of applications. A business plan can serve as part of the due diligence process for investors and lenders, but it may also point out new aspects about your business that you may find to be of value in the future. A full business plan is about 28 pages in length plus financials and notes.

Most business plans are promotional documents developed to convince potential funders to invest in your company. In order to successfully secure funding, however, the business plan must describe, as accurately as possible, your company, your products and services, and the market. Investors will not likely invest in firms that do not demonstrate an in-depth understanding of their products and the markets in which they compete.

How do you convey your story through a business plan? The answers are as diverse as the companies that seek funding and detailed templates may not serve your purpose. The business planning process lays out the basics in terms of which types of information are used in which section of the plan.

Follow-up services include preparing presentation materials, updating business plans, and assisting in the due diligence process.
Extended service engagements involve various aspects of executing the business plan and ranges from optimizing the internal operations to executing the marketing and sales programs:

  • Working with your book keepers (chart of accounts and financial reporting procedures) to optimize financial planning/budgeting and cash management
  • Initiating or enhancing marketing and sales programs designed/modeled in the business plan
  • Launching a market intelligence system as part of your marketing program
  • Writing proposals and quotes in response to RFP/RFQs or as required by the sales program
  • Monitoring progress on optimizing business processes and work-flow as per the business plan
  • Conducting in-depth market research aimed at specific market opportunities identified in the business plan
  • Establishing and monitoring internal reporting procedures focused on achieving company milestones and goals
  • Facilitating the protection of your intellectual property (trade secrets, patents, and copyrights) by working with your IP attorney
  • Setting up a credit management system and procedures
  • Conducting ROI analysis on new acquisitions/investments
  • Cost-cutting through budgeting and financial performance reviews

Tel:
619-277-5840
Fax:
619-287-1387

 

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