Introduction
- The company business plan audit
- Basic planning and strategizing
- Business Plan Outline
- Uses of a business plan
- Seeking Financing
- Selling Out
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3
8
8
20
21
22
23
|
|
Developing the plan
- Business Plan Development Meetings
- Finishing a draft
- Time management
|
28
28
29
38
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| Newco Sample Business Plan
|
42
|
| Executive Summary
|
44
|
|
Business Description
- Mission Statement
- History
- Products and Services
- Legal Form
- Intellectual Property
- Business Model
- Strategic alliances
- Ownership
- Legal Proceedings
|
47
47
47
47
48
49
49
52
53
53
|
|
Management Team
- Organization
- Personnel Planning
- Professional Service Providers
|
54
55
56
56
|
|
Market Analysis
- Target market description
- Competition
- Competitive Advantages
- Barriers to entry
|
57
61
63
66
67
|
|
Marketing Strategies
- Growth strategies
- Product Strategies
- Pricing Strategies
- Marketing and Promotion Strategies
- Distribution Strategies
|
68
68
68
69
73
75
|
| Critical Risks
|
77
|
|
Financial Projections
- Sample Pro Forma Income Statements
- Sample Pro Forma Balance Sheets
- Sample Pro Forma Statements of Cash Flow
|
78
88
89
90
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